At Home x SCADpro

For the SCAD X At Home collaborative artwork collection, launching in retail in Spring 2025, we brought together 20 artists from 8 different disciplines to create a unique series. The process began with an introduction to the At Home Team, where we learned about their collection creation methods and target demographics. After this, we had three weeks to develop three distinct narratives for the collection: The Daydreamer, The Time Traveler, and The Connoisseur. The At Home Team selected the "Time Traveler" narrative, which centered on the concept of Neo Nostalgia—blending folk-inspired aesthetics with regal elements to remix the old and the new. We then created 75 concept artworks, which were auctioned during our midterm check-in. From these, 30 pieces were chosen to be fully finalized and submitted to the At Home Team for production.